Between April 25 and 27, 2025, we presented ourselves with the Mico brand for the second year in a row at the popular trail running event Ultra Trail Vipava Valley (UTVV), which celebrated its 10th anniversary this year.

The event, considered one of the largest of its kind in the region, attracted 2,300 runners from 52 countries to Ajdovščina. Running enthusiasts of all ages and fitness levels competed on routes of varying lengths along the picturesque paths of the Vipava Valley.

The Mico exhibition stand was lively throughout. We presented a technical collection of sports underwear, socks and compression products, which are specifically tailored to the needs of endurance athletes.

The Mico compression running socks attracted the most attention, with many runners trying out or purchasing them at the event, praising their comfort, breathability, and support during tough climbs and long miles.

Our presence at UTVV is an important confirmation for us that runners trust the quality of Mico products, and at the same time it is also an excellent opportunity for direct contact with users and strengthening the brand's recognition in the outdoor segment.

Thank you to everyone who visited us at the stand - see you next year!