{"id":1536,"date":"2025-05-15T15:40:20","date_gmt":"2025-05-15T13:40:20","guid":{"rendered":"https:\/\/bora.si\/?p=1536"},"modified":"2025-10-20T11:28:07","modified_gmt":"2025-10-20T09:28:07","slug":"diadora-an-italian-heritage-that-inspires-a-movement","status":"publish","type":"post","link":"https:\/\/bora.si\/en\/diadora-italijanska-dediscina-ki-navdihuje-gibanje\/","title":{"rendered":"Diadora: Italian heritage that inspires movement"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">With over 75 years of tradition, <strong>Diadora<\/strong> is one of the most recognizable names in the world of sports footwear and apparel. The brand, with roots in the Italian Veneto, combines artisanal knowledge, modern design and advanced technology - all with one goal: to create products that combine movement, comfort and style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Traditional quality, modern approach<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diadora's story began in 1948 with the production of mountain boots. The brand soon became an indispensable part of the sports world - from football and running to tennis. Today, it offers a wide range of technical footwear and clothing, popular with both top athletes and everyone who swears by quality sports fashion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-scaled.jpg\" alt=\"\" class=\"wp-image-1540\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-scaled.jpg 2560w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-300x169.jpg 300w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-1024x576.jpg 1024w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-768x432.jpg 768w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-1536x864.jpg 1536w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-2048x1152.jpg 2048w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/2030_groupage1-edited-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Heritage \u2013 when icons become timeless<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Diadora Heritage<\/strong> is more than just a sneaker collection \u2013 it's a tribute to the legends who shaped sports and urban culture. It features archival designs that have been brought back to life in the present day with modern details, premium materials and handmade in Italy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each pair is crafted with precision and attention to detail \u2013 from naturally dyed leather, luxurious suede and carefully crafted surfaces that give the shoe its unique character. Classic lines from the past are intertwined with selected details, creating a look that combines timeless elegance with modern relaxation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Heritage<\/strong> is not just footwear, it's a lifestyle. For those looking for quality, comfort and a distinctive aesthetic with a story. If you swear by Italian design with soul \u2013 this is the collection in which you will find yourself.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-scaled.jpeg\" alt=\"\" class=\"wp-image-1555\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-scaled.jpeg 2560w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-300x300.jpeg 300w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-1024x1024.jpeg 1024w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-150x150.jpeg 150w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-768x768.jpeg 768w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-1536x1536.jpeg 1536w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-2048x2048.jpeg 2048w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Equipe-SS25-3-edited-12x12.jpeg 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-scaled.jpg\" alt=\"\" class=\"wp-image-1545\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-scaled.jpg 2560w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-300x300.jpg 300w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-1024x1024.jpg 1024w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-150x150.jpg 150w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-768x768.jpg 768w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-1536x1536.jpg 1536w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-2048x2048.jpg 2048w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Diadora-SS24-Sportswear-RUNNING-LIFESTYLE-18-edited-12x12.jpg 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blushield \u2013 advanced technology for runners<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Diadora<\/strong> is not only synonymous with sophisticated style and Italian design, but also with advanced sports technology. Its running collection combines aesthetic perfection with innovative solutions that improve every step - among which the <strong>Blushield<\/strong> technology stands out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The Blushield system is the result of cutting-edge biomechanical development and is designed to offer the perfect balance between <strong>cushioning and stability<\/strong>. Its specialty is that it dynamically adjusts support for both feet separately, reducing natural asymmetries in movement. The result is a more <strong>balanced, natural and efficient stride<\/strong>, reducing the risk of injury and fatigue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Blushield technology<\/strong> adapts perfectly to different running styles, making it an ideal choice for both beginners and experienced runners looking for reliability over long distances. Whether you run for health, performance or pleasure - Diadora is there to support you every step of the way with its technology.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2558\" height=\"2560\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-scaled.jpg\" alt=\"\" class=\"wp-image-1546\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-scaled.jpg 2558w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-300x300.jpg 300w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-1024x1024.jpg 1024w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-150x150.jpg 150w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-768x769.jpg 768w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-1536x1536.jpg 1536w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/BLUSHIELD_VORTICE-FW23-1-edited-12x12.jpg 12w\" sizes=\"(max-width: 2558px) 100vw, 2558px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"1330\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1.jpg\" alt=\"\" class=\"wp-image-1559\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1.jpg 1331w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1-300x300.jpg 300w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1-1024x1024.jpg 1024w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1-150x150.jpg 150w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1-768x767.jpg 768w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Vigore-2_C2763_02-edited-1-12x12.jpg 12w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proud partner of the Cycling Association of Slovenia<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Already <strong>for the third year in a row<\/strong> is <strong>Diadora Official Leisure Footwear of the Slovenian Cycling Federation<\/strong>. Our best cyclists, including <strong>Primo\u017e Rogli\u010d<\/strong> and <strong>Tadej Poga\u010dar<\/strong>so in official moments off the bike, they wear Diadora - for comfort, style and to support their home brand. <a href=\"https:\/\/bora.si\/en\/slovenian-national-team-shines-at-the-world-championships-with-a-diadora-step-to-the-top\/\" title=\"More about the 2025 World Cup\">More about the 2025 World Cup<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-1024x731.jpg\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-1024x731.jpg 1024w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-300x214.jpg 300w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-768x548.jpg 768w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-1536x1096.jpg 1536w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-2048x1461.jpg 2048w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Zurich2024_00869_240926_VID-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Slovenian Diadora ambassadors \u2013 Gloria Kotnik and Domen Vali\u010d<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Diadora is also trusted by <strong>Gloria Kotnik<\/strong> and <strong>Domen Vali\u010d<\/strong>, who proudly represent its style and values \u200b\u200bas <strong>Slovenian ambassadors<\/strong>. <strong>Gloria<\/strong>, an Olympic medalist in snowboarding, and <strong>Domen<\/strong>, a popular actor and television personality, each express an active, confident and authentic lifestyle in their own way. Both recognize more than just functionality in Diadora \u2013 they appreciate the combination of sophisticated design, comfort and recognizable identity, which makes it an indispensable choice for relaxed, yet distinct everyday elegance.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"855\" data-id=\"1659\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-080953-edited.png\" alt=\"\" class=\"wp-image-1659\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-080953-edited.png 641w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-080953-edited-225x300.png 225w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-080953-edited-9x12.png 9w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"831\" src=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-081317-edited.png\" alt=\"\" class=\"wp-image-1658\" srcset=\"https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-081317-edited.png 623w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-081317-edited-225x300.png 225w, https:\/\/bora.si\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-081317-edited-9x12.png 9w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Where to buy Diadora shoes?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.ikonaljubljana.si\/sl\/\" title=\"IKONA Ljubljana\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>ICON<\/strong> Ljubljana<\/mark><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/vandalshop.hr\/novosti\/brands\/diadora\/\" title=\"VANDAL SHOP\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">VANDAL SHOP<\/mark><\/strong><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/waveshop.hr\/catalogsearch\/result\/?q=DIADORA\" title=\"WAVE SHOP\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">WAVE SHOP<\/mark><\/strong><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.borashop.eu\/blagovne-znamke\/diadora\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>BORA SHOP<\/strong><\/mark><\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>See how Diadora is made!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br><\/strong>Discover behind the scenes of premium Italian manufacturing \u2013 from handmade sneakers to advanced Blushield technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Run Valley\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cka3FztVJYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Z ve\u010d kot 75-letno tradicijo je Diadora eno izmed najbolj prepoznavnih imen v svetu \u0161portne obutve in obla\u010dil. Blagovna znamka s koreninami v italijanski Bene\u010diji zdru\u017euje obrtni\u0161ko znanje, sodoben dizajn in napredno tehnologijo \u2013 vse z enim ciljem: ustvariti izdelke, ki zdru\u017eujejo gibanje, udobje in slog. Tradicionalna kakovost, sodoben pristop Diadorina zgodba se je za\u010dela [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25,37],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-diadora"],"acf":{"photo_gallery":{"galerija":[[]]}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/comments?post=1536"}],"version-history":[{"count":23,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts\/1536\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts\/1536\/revisions\/2203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/media\/1549"}],"wp:attachment":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/tags?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}