{"id":3208,"date":"2026-10-28T10:00:00","date_gmt":"2026-10-28T09:00:00","guid":{"rendered":"https:\/\/bora.si\/?p=3208"},"modified":"2026-10-28T12:15:39","modified_gmt":"2026-10-28T11:15:39","slug":"karpos-this-jacket-is-useless-fw26","status":"publish","type":"post","link":"https:\/\/bora.si\/en\/karpos-this-jacket-is-useless-fw26\/","title":{"rendered":"KARPOS: This jacket is useless. Until you decide to go."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Italijanska outdoor blagovna znamka KARPOS je predstavila svojo najdrznej\u0161o kampanjo za sezono jesen\/zima 2026 z naslovom \u00bbThis Jacket Is Useless. Until You Decide to Go\u00ab. Z njo izziva tradicionalno ogla\u0161evanje \u0161portne opreme in nas opominja, da prava svoboda ni v tem, kaj imamo, temve\u010d v tem, kaj po\u010dnemo.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Svoboda ni nakup. Svoboda je odlo\u010ditev.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V svetu, kjer imamo na voljo ne\u0161teto izdelkov, tehnologij in mo\u017enosti, KARPOS postavlja preprosto vpra\u0161anje: <strong>Kak\u0161na je vrednost najbolj\u0161e outdoor opreme, \u010de je nikoli ne uporabimo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanja izhaja iz prepri\u010danja, da nas pretirana izbira in digitalni svet pogosto zadr\u017eujeta pred zasloni, namesto da bi nas spodbudila h gibanju in raziskovanju narave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bb\u017deleli smo kampanjo, ki bi ljudi spomnila, zakaj sploh kupujejo na\u0161e izdelke. Ne zato, da bi imeli jakno, temve\u010d zato, da jo uporabljajo. Svoboda ni nakup. Je odlo\u010ditev,\u00ab pojasnjuje <strong>Giuseppe Lira, vodja blagovne znamke KARPOS<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sporo\u010dilo odra\u017ea filozofijo znamke <strong>\u00bbFree to Keep Going\u00ab<\/strong>, ki \u017ee od njenih za\u010detkov spodbuja svobodo gibanja, raziskovanje in premagovanje osebnih meja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"THIS JACKET IS USELESS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9TuEnFqfWUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampanja, ki spodbuja k dejanjem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nova kampanja KARPOS FW26 vklju\u010duje video manifest, tedenske zgodbe \u0161portnikov in ambasadorjev ter aktivnosti, ki k sodelovanju vabijo \u0161ir\u0161o outdoor skupnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomemben del kampanje je tudi sodelovanje s pribli\u017eno <strong>80 prodajnimi partnerji<\/strong>, ki bodo njeno sporo\u010dilo pribli\u017eali obiskovalcem specializiranih trgovin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kot poudarja alpinist in ambasador KARPOS <strong>Matteo Della Bordella<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bbOprema dobi pravi pomen \u0161ele takrat, ko smo zunaj in se gibamo.\u00ab<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BORA Sport Group in KARPOS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pri <strong>BORA Sport Group<\/strong> kot distributer blagovne znamke KARPOS podpiramo njeno vizijo aktivnega \u017eivljenjskega sloga, svobode gibanja in pristnih do\u017eivetij v naravi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z aktivno promocijo, predstavitvijo kolekcij in sodelovanjem s prodajnimi partnerji krepimo prepoznavnost blagovne znamke ter njeno prisotnost na trgu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KARPOS z novo kampanjo dokazuje, da najbolj\u0161a oprema ni tista, ki jo imamo, temve\u010d tista, ki jo uporabljamo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>THIS JACKET IS USELESS. UNTIL YOU DECIDE TO GO.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>KARPOS. Free to Keep Going.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Where to buy Karpos clothing?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.alpskasola-bovec.si\/\" title=\"ALPINE SCHOOL BOVEC\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">ALPINE SCHOOL BOVEC<\/mark><\/strong><\/a><br><a href=\"https:\/\/annapurna.si\/?s=karpos&amp;post_type=product&amp;dgwt_wcas=1\" title=\"ANNAPURNA\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">ANNAPURNA<\/mark><\/strong><\/a><br><a href=\"https:\/\/www.bokal-sport.si\/karpos\" title=\"BOKAL SPORT\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>BOKAL<\/strong> SPORTS<\/mark><\/a><br><a href=\"https:\/\/www.borashop.eu\/blagovne-znamke\/karpos\" title=\"BORA SHOP\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">BORA SHOP<\/mark><\/strong><\/a><br><a href=\"https:\/\/elan.si\/sl\/trgovina-begunje\" title=\"ELAN TRADE\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">ELAN TRADE<\/mark><\/strong><\/a><br><a href=\"https:\/\/www.enduro.si\/?gs=1&amp;_proizvajalec=karpos\" title=\"ENDURO\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">ENDURO<\/mark><\/strong><\/a><br><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/koala.si\/znamka\/karpos\/\" title=\"KOALA\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>KOALA<br><\/strong><\/mark><\/a><strong><a href=\"https:\/\/www.intersport.si\/karpos-pelmo-headband-trak-m-poh-877681\" title=\"INTERSPORT\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><a href=\"https:\/\/www.intersport.si\/all-products?search=karpos\" title=\"INTERSPORT\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">INTERSPORT<\/mark><\/strong><\/a><\/mark><\/a><br><\/strong><a href=\"https:\/\/www.sport-point.si\/sl\/Blagovne-znamke\/Karpos\/\" title=\"SPORT POINT\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>SPORT POINT<br><\/strong><\/mark><\/a><a href=\"https:\/\/suvelsport.si\/iskanje?controller=search&amp;s=karpos\" title=\"SUVEL SPORT\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>SUVEL SPORT<br><\/strong><\/mark><\/a><a href=\"https:\/\/www.11-11.si\/sl\/vse-znamke\/karpos\" title=\"SPORT 11\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>SPORT 11<\/strong><\/mark><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Italijanska outdoor blagovna znamka KARPOS je predstavila svojo najdrznej\u0161o kampanjo za sezono jesen\/zima 2026 z naslovom \u00bbThis Jacket Is Useless. Until You Decide to Go\u00ab. Z njo izziva tradicionalno ogla\u0161evanje \u0161portne opreme in nas opominja, da prava svoboda ni v tem, kaj imamo, temve\u010d v tem, kaj po\u010dnemo. Svoboda ni nakup. Svoboda je odlo\u010ditev. V [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25,29],"tags":[],"class_list":["post-3208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-karpos"],"acf":{"photo_gallery":{"galerija":[[]]}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts\/3208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/comments?post=3208"}],"version-history":[{"count":11,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts\/3208\/revisions"}],"predecessor-version":[{"id":3255,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/posts\/3208\/revisions\/3255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/media\/3209"}],"wp:attachment":[{"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/media?parent=3208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/categories?post=3208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bora.si\/en\/wp-json\/wp\/v2\/tags?post=3208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}