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POC is a renowned Swedish brand that has been combining top-notch protection, innovative technologies, and distinctive Scandinavian design since 2004. Its mission is to protect lives and reduce the consequences of accidents during sporting activities.

It specializes in development cycling and ski helmets, safety glasses, sportswear and protective equipment for road and mountain biking, skiing and snowboarding. It collaborates with top athletes, scientists and safety experts in development and uses advanced technologies such as Mips, VPD and Clarity.

By collaborating with companies Volvo Cars in safety and ZEISS in the development of lens technology POC is constantly pushing the boundaries of protection, functionality and sports performance.

POC is synonymous with innovative protective equipment that combines safety, comfort and modern design for anyone who pushes their limits on snow or bike.