Sportful is a renowned Italian brand that has been developing technically advanced cycling and Nordic skiing clothing for over 50 years. Their products are the result of many years of collaboration with the best professional teams and individuals, such as the Red Bull – BORA – Hansgrohe World Tour team.
In 2023 and 2024, Sportful, as the official outfitter of the BORA – Hansgrohe team, also dressed our champion Primož Roglič, which confirms the trust of top athletes in the quality, comfort, and technical perfection of Sportful's equipment.


Advanced materials and technologies
Sportful uses high-performance materials and innovative technologies in its collections, developed in real-world competition conditions. Some key features include:
- Thermodrytex: elastic and breathable material with high thermal insulation, ideal for cold days.
- GORE-TEX INFINIUM™: a water-repellent and windproof membrane that also allows excellent breathability.
- NoRain® technology: a special surface treatment that repels water while maintaining stretch and comfort.
- BodyFit Pro cut: A close-fitting cut developed with professional cyclists for aerodynamics and support during high-intensity activities.
- DTC (Dual Tension Concept): technology that keeps clothing stable on the body during movement.
Each piece is designed with ergonomics, durability, weather resistance and comfort in mind during long rides in summer and winter.


Sportful Custom: Custom jerseys
In addition to its general-purpose collections, Sportful also offers fully customizable equipment suitable for individuals, clubs and professional teams. There are three programs available:
BY YOU
Possibility to design your own jersey via the online configurator. No minimum quantity, ideal for individuals or small groups. The user selects the product, adds colors, inscriptions and logos, and the system generates the order.
CLUBS
For clubs or larger groups. After the design is approved, Sportful creates an online store where team members can individually choose the size and quantity. Higher quantities mean lower prices per piece.
FULL CUSTOM
For professional teams or more demanding clients. Design is done in collaboration with Sportful designers. The customer chooses the cuts, materials and details.
For more information about custom jerseys, please write to: anze.kolenc@bora.si
This year, Dami Zupi and his team participated in the charity cycling challenge DOS – Dobrodelno Okoli Slovenije wearing custom Sportful jerseys, which are provided by Bora Sport Group, the official distributor of Sportful for Slovenia and Croatia. We are proud to be able to support this exceptional project that combines sport, courage and solidarity.


Why choose Sportful?
- Years of experience in developing high-performance clothing
- Tested and approved by the best professional teams
- Innovative materials and advanced cutting technologies
- Full personalization also available
- Also available Accessibility in Slovenian stores and online personalization platforms
For cyclists looking for performance, comfort and flexibility, Sportful is one of the most trusted choices. Whether you're competing, training or simply enjoying a ride - Sportful has a solution for every situation.
Where to buy Sportful in Slovenia?
Sportful clothing is available in several specialized stores across Slovenia, both in physical and online stores: