Bora Sport Group, the sponsor of the Slovenian Cycling Federation with Diadora footwear, was very happy and proud to see Tadejo Pogačar to the title of World Road Cycling Champion.

The Slovenian cycling champion showed his incredible abilities on an extremely demanding and long course, where he was encouraged by the Bore Sport Group representatives, and proved with a fantastic performance that he is one of the best cyclists of all time.

The victory in Zurich thus represents another historic milestone in his rich career, as he added the prestigious rainbow World Champion's jersey to his collection of successes, which he will wear next season. Our sincere congratulations to all the other Slovenian cyclists who represented us proudly in Switzerland and gave their best.

Diadora trainers were worn by both the competitors and the professional and operational management for all activities outside the competitions and training sessions, such as individual and team media commitments, breakfasts and dinners.

The latter is internationally recognised as a sports and lifestyle footwear brand that combines Italian tradition with high quality, innovation and advanced technology. It is known for its focus on comfort, durability and performance, making it a popular choice among professional athletes, recreationalists and fashion lovers alike.

Diadora is particularly appreciated in the world of football, running and cycling, where the footwear offers excellent support, breathability and ergonomic design.